Punk it's back.
Renamed as Punk Youproducer Sophie Watts and entrepreneur Joe White have brought back the legendary prank show with the help of Punk'd co-creator Jason Goldberg, and their latest victim is Sexyy Red.
The eight-minute video for the Punk You The YouTube channel shows the St. Louis rapper and a group of family and friends getting ready to hang out at a Texas mansion in the middle of the woods for a few days. They already feel lost with one of Sexy's friends suggesting they go to a strip club instead of staying in to watch movies. “I'm stressed tonight,” he says. “I have to go out. See some big booty.” Then they realize they're surrounded by woods and Sexy tells them she's not feeling well. “I'm having weird feelings and stuff,” she tells them while curled up on the couch. “I'm getting chills, no, that's weird.” .
Her suspicions are confirmed as the lights begin to flicker and Sexy breaks out. The TV starts to fade and an image of a little girl flashes on the screen through the static, and of course, everyone starts freaking out and Sexy tries to leave. However, her head of security is in on the prank and tells her that he went to the store to get some Backwoods. Sexyy then Facetimed a friend to break down what happened, but her friends denied noticing anything. And that's when all hell breaks loose.
This iteration of Punk'd is made for the digital age we live in. “This is a format we've designed specifically for social media,” Watts said while speaking on stage during Adweek's Brandweek.
So far, Punk You has made episodes pranking streamers Jynxzi and Stretch and NLE Choppa.
You can watch the entire episode here.