VAI Resort, metro Phoenix's new $1 billion hotel, dining and live entertainment destination opening later this year, is partnering with Tixr, the privately held live event and ticketing company. Tixr will issue exclusive event and experience tickets for the property's amphitheater, poolside and nightclub.
The $50 million, 11,000-seat VAI Auditorium in Glendale anchors the 60-acre property with 1,100 rooms offering an array of concert venue views. From hotel room balconies, to sky boxes, VIP booths and premium reserved seating, the property offers a number of unique perks for seeing shows. The property will also feature a day club, as well as regular programming in its nightclub, with Tixr powering all live event trade.
“Everything we're building at VAI Resort, from the property itself to the guest experience, is unique, bigger, bolder and first-of-its-kind. This ethos is reflected in the technology partners we have chosen, such as Tixr, and the innovative feature set they bring to the table,” he said. Howard Weiss, VAI Resort's Senior Entertainment & Sponsorship Manager. “After a long vetting process, there is no doubt that Tixr was the right choice for us,” Weiss added, noting, “They are a true partnership and every day we are reminded why we chose them.”
“VAI Resort is more than just a world-class destination. it's unlike anything you've ever experienced. With its diverse venues and real estate experiences, each with its own technology needs, VAI is the forward-thinking partner for which Tixr is uniquely suited,” he said. Robert Davari, co-founder and CEO of Tixr. “We can power sales for the entire resort, from complex reserved seating to bottle service, hotel packages—almost anything—that wasn't possible in the past in a single system. And we do it in a visual, elegant way that looks nothing like traditional ticketing. We are working closely with the VAI team to bring their vision to life and look forward to getting them up and running.”
Tixr powers over 500 live entertainment brands in 40 countries. The Los Angeles-based company said that since its inception, it has processed nearly $2 billion in transactions through its unified commerce platform, designed for sales beyond admission tickets.
The beach resort is near State Farm Stadium – home of the NFL's Arizona Cardinals – and a soon-to-be-completed theme park by Mattel – VAI is slated to open in 2025. In February, hotel officials announced they had signed a partnership with Live Nation and C3 Presents to close out the auditorium.
