Streams and sales of Usher's extensive catalog of music surged during and after his Super Bowl LVIII halftime performance on Feb. 11.
On Feb. 11-12, consumption of Usher's music totaled 35.9 million official on-demand streams in the US, up 46% from 24.6 million on Feb. 9-10, according to initial Luminate reports.
In addition, his music sold 27,000 downloads in the US on February 11-12, a 210% jump after gathering 9,000 on February 9-10.
The earnings come despite higher-than-usual totals for the singer on streaming services, thanks not only to the buzz surrounding his performance, but also to the premiere I'm coming home, Usher's ninth studio album, which was released on February 9. Comparing the two-day period of February 11-12 with the Sunday-Monday period of a week before (February 4-5), the gain rate is even higher – 299%, up to 35.9 million from 9 million. In terms of downloads, it's a jump 1,685% from 2,000 downloads to 27,000.
Leading the pack is “Yeah!” featuring Lil Jon and Ludacris, which garnered 4.8 million official US on-demand streams on February 11-12. That's up 105% from February 9-10, when the song earned 2.3 million streams.
Some of Usher's biggest hits, such as “Yeah!”, were played during halftime. The same can be said for “My Boo,” Usher's duet with Alicia Keys (who made a cameo during the medley). The tune surged 158% to 3 million streams on February 11-12, up from 1.2 million in the previous two days.
“Love in This Club” (featuring Jeezy) follows with 2.4 million streams Feb. 11-12, up 147% from 961,000, followed by “DJ Got Us Fallin' in Love” (featuring Pitbull) via 2.1 million streams, up 83% from 1.2 million
On the sales side, “Yes!” also paces the pack, garnering 7,000 downloads February 11-12. In the previous frame of February 9-10, it sold 1,000 downloads, giving the song a 424% jump.
“U Got It Bad” boasts the next-highest sales figure at 3,000 Feb. 11-12, a 349% jump from 1,000 Feb. 9-10.
The full range of Usher's catalog earnings will be noted at Advertising sign charts dated February 24, which cover streams, sales and airplay accumulated during the tracking week of February 9-15.
