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Troye Sivan returns to his dancing roots and channels all the feels of a '90s Gap ad for the brand's “Get Loose” campaign that dropped on Wednesday (August 21).
The dance campaign reunites Sivan with Brazilian choreographer Sergio Reis — who choreographed Sivan's “Rush” video last year — for a high-energy dance routine set to Thundercat's viral hit “Funny Thing” and shot by Dan Martensen. Sivan and the Norwegian-based dance troupe CDK Company perform their dance routine in flared jeans from Gap's Fall 2024 denim collection.
“Being a part of the Gap campaign and wearing their denim feels like a perfect fit,” the Grammy-nominated singer-songwriter said in a statement. “Dance has become a staple in my life, giving me confidence and a sense of timeless cool. I'm honored to be a part of something that embodies such effortless style and self-expression.”
Troye Sivan x Gap Fall 2024 campaign
GAP
The Aussie record star's wardrobe for the campaign includes the Men's Baggy Jean in Stiff Dark Wash Denim, Gap's White Supima Relaxed T-Shirt, 90s Loose Cargo Jean in Brown, a Heavyweight Zip Hoodie and Corduroy Jacket.
The dancers are decked out in wide leg, extra wide and flare jeans from Gap's women's denim collection, in addition to men's '90s loose jeans, wide leg jeans and cargo jeans paired with classic Gap tees, shirts and utility pieces.
Gap's fall 2024 denim collection is available to shop online and in stores.
“This fall, we're celebrating Gap's 55-year heritage in denim with a collection of relaxed styles that allow for self-expression,” added Mark Breitbard, Gap president and CEO. “Our new campaign with Troye Sivan perfectly captures the spirit of this moment with an attitude that showcases the movement of our jeans and offers fashion as entertainment.”
Sivan will then hit the road for the Sweet Tour with Charli XCX. The month-long tour kicks off in Detroit on September 14th.
Watch Gap's “Get Loose” campaign below.
