The story behind your favorite Pink Beautyblender: A Latina-owned brand that leads the way

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In honor of Hispanic Heritage Month, which ends on October 15th, we're celebrating Beautyblender founder and CEO Rea Ann Silva. Fans of Silva's iconic egg-shaped pink sponge know it's a favorite among beauty lovers and celebrities like Selena Gomez, Sabrina Carpenter, Tinashe, Tate McRae and Madison Beer.

In a recent interview with Today show, Silva's inspirational journey was highlighted, showcasing her roots and beginnings. Raised in a hard-working Latino family in Los Angeles, she worked hard to achieve her success. To support herself while attending fashion school, she worked at beauty counters in department stores before transitioning to a career as a makeup artist, where she had the opportunity to work with notable stars such as Kerry Washington, Taraji P. Henson, and Regina King.

On April 18, Silva posted on her Instagram account, sharing her story. “I was a make-up artist working in film and television for many, many years. And I was one of the first, if not the first, to create a high definition tool and that's where this little baby was invented on his set Girlfriends on the Paramount lot here in Hollywood, California.” For those not familiar with Girlfriendswas a 2000s sitcom that ran for eight seasons, focusing on a variety of family and friendship dynamics.

Silva continued: “I was tasked with trying to make sure that the girls from Girlfriends they looked really natural and beautiful wearing makeup all day in high definition when you could see every pore on their skin. And there this little beauty was born.”

On September 27, Silva was honored with the 2024 Entrepreneurship Award at the Kennedy Center's Hispanic Heritage Awards. “The simple fact that you have Latina aunts, mothers, cousins, there's no way to escape beauty because in our community and our heritage, beauty is such an important part of who we are and how we express ourselves,” she shared in an interview with PBS.

You can find this handy Beautyblender Original Makeup Sponge at Sephora, Amazon, Target, Ulta Beauty, Walmart, and Kohl's. Scroll down to add this celebrity-approved pink sponge to your makeup bag.

For more product recommendations, check out other makeup must-haves to add to your shopping list and discover the best Ulta Beauty deals now.