Grammy Go, a new online initiative from the Recording Academy, is the result of a partnership with Coursera, a leading online learning platform, to offer courses tailored for music creators and industry professionals. Grammy Go on Coursera features courses taught by members of the Recording Academy and featuring Grammy nominees and/or winners.
Starting today, registration is open for Grammy Go's first Coursera specialization, “Building Your Audience for Music Professionals,” taught by Joey Harris, international music/marketing executive and CEO of Joey Harris Inc., with Jimmy Jam, Janelle Monáe and Victoria Monét. This specialization will help participants gain the skills, knowledge and confidence to build a strong brand presence and cultivate an engaged audience in the ever-changing music industry.
The second course in the partnership, starting later this summer, is “Music Production: Crafting an Award-Worthy Song.” This course, which aims to enhance the technological and aural skills of a music producer, will be taught by Carolyn Malachi, professor at Howard University and 2011 Grammy nominee for Best Urban/Alternative Performance for her track “Orion.” This special will feature appearances from Cirkut, Hit-Boy, classic producer Judith Shermanvocal artist and coach Stevie Mackey and Recording Academy CEO Harvey Mason jr.
“Whether it's a Grammy Museum program, Grammy Camp or Grammy U, the Grammy organization is committed to helping music creators flourish.” Panos A. Panag, president of the Recording Academy, said in a statement. “The Recording Academy is proud to introduce our new learning platform Grammy Go in partnership with Coursera. A creator's development journey is ongoing and these courses are designed to provide students with the necessary tools to grow in their professional and creative journeys.”
“We are honored to welcome Grammy Go, our first entertainment partner, to the Coursera community,” he said. Marnie Baker Stein, Head of Content at Coursera. “With these self-paced online majors, aspiring music professionals around the world have an incredible opportunity to learn directly from iconic artists and industry experts.”
Grammy Go is billed as the first creator-to-creator learning platform from the Recording Academy. Visit go.grammy.com to learn more. For more information and to sign up for the first specialization, visit the Build Your Audience landing page for music professionals.
