Strategy, communications, integrated marketing and social impact consultancy The Lede Company has launched a music division in Nashville, the company says Bulletin board. It also has offices in New York, Los Angeles, London and Paris.
Kara Hutchison has been named head of Lede's music division, which represents artists such as Sabrina Carpenter, Post Malone, Rihanna, Pharrell Williams, Rosalía, Shakira and A$AP Rocky. Joining the segment is a veteran music journalist Jess Andersonwho will report to Hutchison and the company's co-founder/co-CEO Amanda Silverman.
Most recently, Anderson served as senior director of media at Big Loud Records, founding and building the label's in-house publicity department and working with artists such as Morgan Wallen, HARDY, ERNEST, Charles Wesley Godwin, Stephen Wilson Jr., Ashley Cooke, Dylan . Gossett and Cashus Culpepper. Anderson's previous career stops include Sweet Talk Publicity, The Press House and Big Machine Label Group. He also serves on the public relations task forces for the Academy of Country Music and the Country Music Association.
“With Nashville at the heart of the music industry, we are incredibly excited to launch this division,” Hutchison said in a statement. “We are thrilled to have Jess, a seasoned music journalist with deep roots in Nashville, join us in this next chapter. We look forward to leveraging Lede's relationships, storytelling and communications expertise to further the careers of such outstanding artists in this community.”
“Nashville has earned its place at the center of the conversation across entertainment because of the quality of talent and authentic sense of community rooted here,” added Anderson. “The opportunity to help bring an energy agency like Lede to our city is a real thrill. Storytelling is the heartbeat of Nashville, and Lede creates craft campaigns that elevate and showcase art in all its forms. There is no limit to what we will be able to achieve with this partnership and I am honored to step into this role.”
