Taylor Swift's live version of “…Ready for It?” from The Eras Tour is the soundtrack to a new NBC ad promoting the network's coverage of the 2024 Paris Olympics.
Swift shared the ad on Saturday night (July 27) on Instagram, following her concert at the Olympiastadion in Munich, Germany, where she will perform twice this weekend.
“So ready to scream at my TV cheering for these athletes,” she wrote in an Instagram Story, adding a gold emoji to her comment while sharing a reel of “…Ready for It?” promo.
“Baby Let The Games Begin. #WeAreReadyForIt @taylorswift. Primetime in Paris: 8/7c on NBC and the Peacock #ParisOlympics,” the official NBC Olympics account wrote about the bold Swift-themed ad Reputation album opener.
The spot features American Olympic stars including Noah Lyles, LeBron James, Carissa Moore, Jagger Eaton and more, with Simone Biles appearing at the end of the 2024 NBC Olympics ad.
“Are you ready for this?” asks the famous athlete with a big smile.
The opening ceremony for the 2024 Summer Olympics featured performances from Lady Gaga and Celine Dion, as well as a pre-recorded cameo from Beyoncé, who introduced Team USA on Friday's primetime coverage.
“We have superstars and we have legends. We have big dreamers who fought their whole lives to get here. Who gave up everything for a shot and succeeded. That pride and that joy? That's what makes me on this team. And that's what makes me believe in this team,” announced Beyonce, in red, white and blue orange, in the clip, which featured a patriotic rendition of Cowboy Carter track “YA YA.”
Find all the details on how to broadcast the 2024 Olympics here.
Watch “…Ready for It?” NBC's Olympics Ad and Swift's Instagram Story Reaction.
