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Steve Lacy wants to bring fans into his universe through a new collaboration with Bose. The collaboration aims to put a “retro spin” on the tech brand's new Ultra Open Earbuds, as well as the Quietcomfort headphones that feature vintage styling and quality sounds.
When it came to designing Bluetooth headphones and on-ear headphones, the Grammy-winning artist was inspired by what was already out there.
“I like to apply the old approach to newer things,” Lacy said on the campaign's official page. “And I think we've created something that feels vintage and modern, which is always something that feels good to everyone, I think, and classic. So I'm really happy with how it turned out and I love how it matches my outfits.”
Steve Lacy X Bose Ultra Open Earbuds
Courtesy of Bose
The Billboard Hot 100 “Bad Habit” singer wanted his exclusive colorway to boast vibes reminiscent of vintage mixing boards from the 1970s. While the base of the case and the earcups are light gray, you'll notice hints of pink , of blue and green for some subtle pops of color, which Lacy noted is “very me, now” in a press statement.
A limited amount was created for the collaboration, and while it's sold out online, you can take advantage of everything the Bose Ultra Open Earbuds have to offer.
Billboard Markets had a chance to try out the brand new wireless headphones and loved their unique fit and ability to let you chat seamlessly without having to constantly pause and play your music — or remove an earpiece. While the collaboration headphones are priced at $399, you can save $100 with the first version, which is available in black or white.
Continue reading to purchase the headphones below.
Bose Ultra Open Earbuds
Bose's Ultra Open Earbuds use a cuff-like design that helps you leave your ear open to hear sounds around you, whether it's a bicycle or your name to alert you that your morning coffee is ready. You can switch between immersive audio which will provide some noise canceling capabilities and they are waterproof to prevent rain or dirt from damaging the acoustics.
The wireless headphones have been ranked the #1 bestseller on Amazon for on-ear headphones, with reviewers praising their long battery life (up to 7.5 hours of playtime!) and comfort.
Bose's official campaign video was creatively directed by Lacy and aims to show just how 'powerful' the Bose Ultra Open Earbuds can be. It follows the 'Dark Red' singer as he takes a walk listening to music. During his journey, he completes good deeds in his community using his superhuman strength, which he gains every time he wears his Bose headphones.
Watch above to watch the official Steve Lacy x Bose campaign, premiering exclusively on Advertising sign.
