SESAC Music Group has acquired software and media services company HAAWK, which specializes in copyright management and monetization of indie music, film, television and video catalogs.
HAAWK (Helping All Assets With Knowledge) offers full management of YouTube's Content ID system and Facebook's rights management platforms, including Instagram. HAAWK will also operate alongside Audio Salad as part of SESAC Music Group's Artist and Label Distribution Services arm of Music Services.
HAAWK will remain headquartered in Los Angeles under his leadership Ryan Bornwho founded the company in 2017. The move follows other recent acquisitions by SESAC, including the acquisition of Music Services and Audio Salad in 2023 and Audiam in 2021.
“This is truly a dream come true. HAAWK is already leading the way in delivering unparalleled opportunities and increased royalty revenue for our clients on YouTube, Facebook and social video platforms.” Ryan Bornfounder/CEO of HAAWK, said in a statement. “By partnering with SESAC Music Group, we open the door to even greater possibilities, enabling us to expand globally and offer more advanced rights collection and management services to our clients.”
Added John JosephsonSESAC Music Group President/CEO: “HAAWK's mission aligns with SESAC Music Group's to provide maximum value and transparency to music creators. Their leadership and technology enhance our services for independent labels and publishers around the world.”
