SAG-AFTRA, the union that represents about 160,000 actors, dancers, singers, recording artists and other media professionals, and the three major music companies reached a tentative multiyear agreement last week that includes safeguards against the use of artificial intelligence technology intelligence across the industry.
The successor to the SAG-AFTRA National Code of Fair Recording Practices, the new agreement received unanimous approval from the union's executive committee and, if ratified by a membership vote, will cover the period from January 1, 2021, to December 31, 2026. The companies participants include Sony Music Entertainment, Universal Music Group and Warner Music Group, as well as Disney Music Group.
AI's guidelines require that the use of terms like “artist,” “singer,” and “royal artist” refer only to real people, and the agreement requires clear consent, minimum compensation, and other conditions before releasing a recording using a digital reproduction of a real artist's voice.
The tentative contract also includes increased minimums, health and retirement improvements, and an increase in the percentage of streaming revenue that will be covered by contributions.
“This agreement ensures that our members are protected,” he said Duncan Crabtree-Ireland, SAG-AFTRA national executive director. “SAG-AFTRA firmly believes that while technology can enhance the creative process, the essence of music must always be rooted in genuine human expression and experience. We look forward to working together with our industry partners to foster an environment where innovation serves to enhance, not diminish, the unique value of each artist's contribution to our rich cultural tapestry.”
The Label Negotiating Committee said: “Together, we will chart a successful path forward, embracing new opportunities and addressing our shared challenges, strengthened by our shared values and commitment to human artistry.”
