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Reebok and Juicy Couture are taking it back to the early 2000s with a nostalgic new collaboration that dropped on Wednesday (July 24). The Reebok x Juicy Couture collection consists of sneakers and apparel, including tracksuits, graphic tees and plush leggings, tops and bras with signature Juicy Couture design touches, such as rhinestone and metallic details, and comes in pink and black colorways.
Priced from $30 and up, the collection's apparel features updated designs inspired by the Juicy Couture archives, including the retro-inspired bodysuit with mesh overlays and a reimagined version of the Juicy Couture tracksuit. The clothing collection is available in sizes ranging from XXS to 4X.
The shoe collection includes special editions of the Classic Leather SP Extra ($110) in hot pink, a black and pink version of the BB 4000 Mid ll ($110), the Court Advance Bold Shoes ($85) available in white with pink trim, and the Classic Slide ($50) available in hot pink/velvet.
Reebok x Juicy Couture Capsule Collection
Courtesy photo
“We continue to see consumer excitement around products with a nod to nostalgia and an emphasis on trends from the '90s and early 2000s,” said Stefani Fleurant, executive vice president, sports and lifestyle marketing at Authentic, which owns Reebok and Juicy Couture. “By combining the athletic heritage of Reebok with the bold style of Juicy Couture, we are creating something completely new for consumers. It will show the lasting impact of both of these iconic brands.”
Reebok has teamed up with other brands including Annie Bing, Victor Solomon, Pleasures and NASA for an upcoming collection that will be released on July 30.
The Reebok x Juicy Couture collection is available in stores and online at Reebok.com.
