BLACKPINK's Rosé steps out in Puma for her first official campaign with the sportswear giant.
Just weeks after Puma named the K-pop superstar as an ambassador, Rosé presents its new range of low-top Palermo sneakers in classic 'cobalt' and 'black' colorways.
“Combining music and style,” a statement reads, “Rosé's role as ambassador will bring her vision, voice and unique insights to Puma's global campaigns and storytelling.”
Announced last month, Puma's collaboration with Rosé focuses on the clothing brand's catalog of silhouettes and sees the pop star introduce her classic kit to a new generation.
“I'm so excited to be joining the Puma family,” she said in a statement on June 17, announcing the ambassador role, for which she joins Rihanna, A$AP Rocky, Dua Lipa and Skepta. “I can't wait for my fans to join me in my next chapter with Puma.”
Since their debut in 2016, BLACKPINK has been on the express elevator to the top. Along the way, Rosé, Lisa, Jennie and Jisoo have broken records, dominated the charts, packed arenas everywhere, and become not only the first K-pop girl to perform at Coachella, but the first Asian act to headline the festival.
Rosè (full name: Roseanne Park) was born in Auckland, New Zealand and raised in Melbourne, Australia. In interviews, her Australian accent is unmistakable. At the age of seven, Rosè and her family moved to the Victorian capital. And at 15, the world of K-pop came to her when, at the suggestion of her father, she auditioned for the South Korean music company YG Entertainment. Rosè blossomed, moved to South Korea and in August 2016 debuted as a singer with the newly formed quartet. The rest is history.
More of Puma's creative collaboration with Rosé will be revealed later this year.
