Mexican hitmaker Peso Pluma has signed with CAA across the board.
The Corridos singer has had a huge year leading the global movement of local Mexican music, while making history along the way. In 2023 alone, Peso Pluma was featured in 24 songs on the Hot 100, including the global smash hit “Ella Baila Sola,” his collaboration with Eslabon Armado.
His album Genesis — home to megahits like “Lady Gaga” and “Nueva Vida” — made history when it debuted and reached No. 3 on the Billboard 200, the highest ranking for a Mexican music album on the tally. It went on to win the Grammy for best música mexicana album (including tejano).
Following his riveting Coachella set, Peso is set to headline major festivals in the US and Mexico, including Governors Ball, Sueños and Baja Beach Fest. In addition, he will kick off the Live Nation-produced Éxodo Tour this summer with more than 35 shows across the United States.
His first Boxscore reported was an April 8, 2023 concert at the Toyota Center in Ontario, California, where he grossed $988,000 and sold more than 8,000 tickets, according to Billboard Boxscore. It finished the 2023 track season with two $2 million shows in Hidalgo, Texas and Chula Vista, California. His 2023 run landed him at No. 47 on the all-genre Top 100 Tours, with total grosses of $48.8 million from 39 shows, according to Advertising signBoxscore charts at the end of the year.
CAA captures Peso Pluma ahead of his second studio album, titled “Éxodo,” which is set to be released this spring.
The peso is managed by George Prajin by Prajin Parlay.
