Sony Corporation's Americas personal entertainment division today announced a partnership between global star Peso Pluma and Sony's audio brand campaign, “For The Music.” The partnership marks Pluma's first partnership.
The deal further bolsters what is sure to be a record-breaking year for the 24-year-old Mexican artist, who just announced a 54-date Exodo Arena tour and is set to headline Coachella, Baja Beach Festival, Chicago's Sueños Festival and Gov New York. Ball party. Peso said in a statement to Advertising sign that he was “excited about the opportunity to work with Sony” and sees the “For The Music” campaign as an opportunity to open “pathways for Latin Music” markets and audiences around the world. Sony created the “For The Music” audio brand campaign for its premium consumer and professional audio products and services, including noise-canceling headphones, premium noise-canceling headphones, wireless speakers and professional audio hardware.
With 'For The Music', Sony “confirms itself as the leading audio brand that connects music creators and consumers, aiming to create authentic music experiences and transcend emotion for fans through its personal electronic products,” the release explains type announcing the agreement.
“Since the launch of 'For The Music,' we've cultivated amazing partnerships with artists on products and experiences that brought their creative vision to fans in new and innovative ways,” he says. Geordie Freed, head of brand, business development, marketing and partner strategy, personal entertainment business at Sony Corporation of America. “We are excited to continue this work with Peso Pluma and support him as he takes his music to new levels.”
Less than a year ago, Plumas was named Billboard's March 2023 Latin Artist on the Rise, setting an agenda for decades of globalization mexican music kind. Since then, he has landed over 20 songs on the Billboard Hot 100, including his hit collaboration with Eslabon Armado “Ella Baila Sola” and his album Genesis, which made history when it debuted and reached No. 3 on the Billboard 200, the highest ranking for a Mexican music album on the chart.
Most recently, Sony has collaborated with Olivia Rodrigo, Miguel, SZA, Khalid, Tate McRae and other artists. More here.
