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Olivia Rodrigo is the new face of Lancôme, the beauty giant announced on Monday (November 18).
“Embracing your individuality is so important to beauty as there are so many unrealistic expectations of young women today,” said Rodrigo. “Lancôme is an iconic and timeless brand that promotes beauty from within and I am honored to be a part of their family.”
“I am incredibly proud to welcome Olivia to the Lancôme family,” added Françoise Lehmann, President of Lancôme International Brand. “We are all captivated by her striking personality and immense talent, and inspired by her commitment to positive change – which we deeply value at Lancôme – who pours her true heart and emotions into everything she does. By turning personal stories into music that resonates globally, few artists of her generation connect with as many people across continents and generations as Olivia.”
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Rodrigo followed up the official announcement with a more casual reveal on Instagram. “I'm the new face of Lancôme!” shouts into a loudspeaker.
The 21-year-old pop star wore Lancôme's L'Absolu Rouge Cream Lipstick in 132 Caprice De Rouge for the campaign shoot along with other Lancôme products, she notes Nylon.
Rodrigo has worked with other brands such as Sony and Glossier. In her recently announced collaboration, Rodrigo will be the face of upcoming launches and campaigns for Lancôme.
In other news, the singer/songwriter will kick off the world leg of her GUTS tour in Latin America next spring. Rodrigo is set to appear in Brazil, Mexico, Argentina and Chile in headline stages for the first time.
