Oak View Group is set to take over hosting at four OCESA venues in Mexico City, it was announced on Monday (9 September).
OCESA, one of Mexico's leading live entertainment companies, said Oak View Group's OVG Hospitality has been selected to “redefine culinary and hospitality experiences” at Estadio GNP Seguros, Autódromo Hermanos Rodriguez, Centro Citibanamex and Palacio de los Deportes.
The partnership will see OVG Hospitality upgrade its experiences at concerts, sporting events and business gatherings by introducing premium services, innovative technologies and a wider range of menu options.
“By merging OCESA's unparalleled expertise in world-class event management with OVG Hospitality's leadership in premium hospitality, we are poised to elevate the fan experience throughout Mexico, starting with these iconic venues,” he said. Chris Grangerpresident of OVG Hospitality's parent company OVG360, in a statement. “This partnership marks a pivotal expansion of Oak View Group's presence in Latin America and we are extremely excited and humbled to partner with OCESA. As hard-working operators ourselves, we appreciate their entrepreneurial spirit, bold thinking and commitment to music fans across the country.”
As the exclusive food and beverage provider, OVG Hospitality will integrate its industry-leading services into various OCESA venues, working with local, regional and national vendors to create menu items that reflect Mexico's rich culinary heritage. Plans include enhancing the premium experience in suites and clubs, introducing new menu options and shopping concepts throughout the year, and incorporating technology to streamline ordering and payment processes to reduce wait times.
While the initial launch will only include the four Mexico City venues, the partnership is expected to expand to additional venues starting in January. In addition, OVG Hospitality will help OCESA introduce new premium venues and corporate hospitality options in select locations.
OCESA is known for promoting over 3,000 events annually, attracting nearly six million participants throughout Mexico. The portfolio of venues includes the recently renovated 65,000-seat Estadio GNP Seguros. the expansive Centro Citibanamex, a convention center with two million square feet of meeting and exhibition space; and a diverse collection of multi-purpose venues, theatres, arenas, festival venues and stadiums.
