Another edition of the Eurovision Song Contest – the Pan-European Olympics of pop songwriting – has come and gone, but the contest's impact remains, with six songs appearing on May 25's Billboard Global Excl. USA chart. Nemo's “The Code” conquered Switzerland and leads all songs on the chart, debuting at No. 21, while also conquering the Billboard Global 200 at No. 52.
“The Code” came in with 21.6 million streams worldwide, 20.8 million of which, or 96 percent, came from countries outside the U.S. from May 10 to 16, according to Luminate. Crowns Advertising signSwitzerland Songs, while ranking in the top 10 on charts reflecting activity in Austria, Belgium, Croatia, Finland, Greece, Iceland, Luxembourg and Sweden.
“Rim Tim Tagi Dim” by Eurovision runner-up Baby Lasanga, representing Croatia, and “Mon Amour” (France) by Eurovision winner fourth place both debut on the global charts. The former is new at No. 64 in Global Excl. US and No. 139 on the Global 200, and the latter starts at Nos. 61 and 144, respectively.
In addition, the third place finalist “Teresa & Maria” by Alyona Alyona and Jerry (Ukraine) wins the Global Excl. The US at No. 130 and seventh place 'La Noia' by Angelina Mango (Italy) moves up one place to No. 129.
Another Eurovision song appears on both global charts, but you won't find it on the contest's leaderboard. Joost's “Europapa”, representing the Netherlands, was kicked out of the competition after the singer threatened the Eurovision production crew. The ban may have helped boost global consumption, as its No. 24 re-entry on Global Excl. The US is just below the winning track's debut and leads the Eurovision pack on the Global 200, one place above “The Code”, at No.51.
The global success of Joost's entry, particularly in the Global 200, as US sales and streams are part of the map equation, is unique. On average, this year's six Eurovision acts drew 3.65% of their global streams from the US in the frame after the contest closed, in line with last year's 3.58%. But “Europapa” is something of an outlier, more than doubling that average. Of 23 million streams worldwide in the week of watching, 7.44% came from the US, marking the highest domestic share of any Eurovision song to reach the global charts since 2021. The song's strong American activity is notable since its lyrics are in Dutch (while “The Code” is performed in English).
The overall tally of the six World Excl. US chart songs improve on the four from Eurovision 2023 and match 2022's six. However, the 2021 contest remains unmatched with seven, including Måneskin, who won for Italy with “Zitti E Buoni”. This song peaked at No. 10, but proved to be an appetizer for the group's 'I Wanna Be Your Slave' and 'Beggin', which peaked at No. 8 and 2 respectively, later that year.
