MC Lyte is among the honorees to be saluted at the SEED Summit + Awards. Founded by an industry veteran Walesa Butterfieldthe inaugural event will take place March 22-24 at the 1 Hotel in Los Angeles.
He will also be honored alongside rap legend Lyte Masha David and Miata Johnsonfounders of creative agency MVD Inc., and financial expert-coach Dr Lynn Richardson. The award ceremony will take place on the evening of March 23.
Creators, executives and artists joining the SEED Summit earlier that day will include songwriter-producer Bryan-Michael Cox, singers Melanie Fiona and Estelle, president/CEO of 11th & Co Ebonie WardCEO of Kickstarter Everett TaylorFranklin Entertainment's Devon Franklin and Reign Ventures' Monique Ludlett. The summit will conclude on March 24 with the SEED Retreat, a full day dedicated to wellness of mind, body and soul.
Butterfield designed SEED, an organization and media platform, during the COVID-19 pandemic in 2020. What began as a series of masterclasses to inspire creators, executives and performers, SEED has since expanded beyond summit and awards to include the SEED Book Club , which produces best-selling books for television and film adaptation through SEED Entertainment and SEED Wellbeing.
“The power of storytelling transforms lives, and as we celebrate this huge milestone with the inaugural SEED Summit + Awards, the culture stands together for the launch of SEED,” Butterfield said in a statement. “Illuminating the most iconic stories and people of our generation is our mission as we plant the seeds for the next generation of creators, storytellers, leaders and professionals to follow in our footsteps.”
Butterfield acts separately as a partnership and engagement agent for Google. He also chairs the Recording Academy's Black Music Collective and is a former co-chair of the Grammys' parent organization.
In a joint statement, Honorees MC Lyte and Dr. Lynn Richardson commented: “Valeisha's entire life and career has been dedicated to uplifting culture, so for her to be recognized with this inaugural award, we are humbled and grateful. We are committed to continuing to plant seeds in the next generation of creators and artists.”
Added Luckett, “I am delighted to be participating in this year's SEED Summit. Valeisha always does a wonderful job of curating a safe space for us to share our experiences and empower each other.”
SEED Summit + Awards partners include Pronghorn, iBest Wines and The Chris Paul Family Foundation. The event will be hosted by media personalities Alessa Renee and Gia Peppers.
For more information about the SEED Summit + Awards, visit the SEED website.
