Mario Olvera Acevedoan event organizer specializing in local Mexican music, died at the hands of unknown assailants in a direct attack that occurred in the early hours of Saturday (April 27).
According to a statement issued by the Secretaría de Seguridad Ciudadana (or Secretariat of Public Security) of the government of San Pedro Cholula, in Puebla, Mexico, police officers responded to the scene after receiving a report of shots fired.
Rescuers from the Municipal Civil Protection confirmed that Olvera, aged 42, no longer had vital signs when he was found. They proceeded to cordon off the area while awaiting medical examiners from the Attorney General's office.
Initial investigations indicate that it was an “alleged direct attack”. According to Seguridad Ciudadana's press release, after “a motorist hit the back of the deceased's truck to force him to get out and shoot him, at that moment a third person arrived on a motorcycle and the two subjects fled towards the direction of the Periférico Ecológico, where they finally abandoned the vehicle.” The authorities are still looking for the perpetrators.
Olvera's death shocked the world of local Mexican music. For more than two decades, Olvera has been a promoter of events in the states of Tlaxcala and Puebla with his label, Ranch Music Sinaloa, and countless artists and managers have had working relationships and friendships with him.
Over the weekend, misinformation circulating in several media outlets about Olvera's relationship with major stars in the genre suggested that he acted as their spokesperson and was a direct part of their teams, none of which is true.
Last Wednesday (April 23), Olvera attended a meeting in Guadalajara, Mexico, of ADEEM (Association of Entertainment Entrepreneurs in Mexico), of which he was once a board member.
Many artists took to social media to express their condolences, including Los Tucanes de Tijuana, El Flaco Elizalde and El Yaki. The latter artist said he was close to Olvera and considered him an older brother, although the two were not biologically related.
“So I bid you farewell, my brother! Because I know you'd want me to share it… and I'm doing it from the bottom of my heart,” El Yaki wrote on Instagram under a photo of the two together. “You taught me some really crazy things and opened my eyes to something that today I'm still slowly building […] Fly high like!”
In Puebla, Olvera was also known for his activities in the restaurant sector. At the time of his death, he owned three businesses: Humo Gris, Ostería Humo and Puerto Marisco.
On Monday (April 29), Olvera's body will be buried at the Valle de Los Angeles Funeral Home in Puebla.
