Bulletin boardData partner Luminate has released a new tool designed to measure artist influence for brand partnerships and more, the company announced Tuesday (October 8).
Informed by Luminate's leading streaming data – which comes from all the major music streaming platforms, including Spotify, Apple Music and Amazon Music – along with global consumer research insights, the tool, called the Luminate Index, will provide “scores influence” for artists based on five areas: the flow footprint of their music; their social media footprint; public awareness of the artist; their public appeal; and overall fan engagement in relation to their live performances and other events.
The tool was developed to allow brands, agencies, labels and others to help evaluate artists for collaborations, endorsements, marketing campaigns, creative integration and more.
According to Luminate, the 10 highest artist scores from the first iteration of the Luminate Index for the third quarter of 2024 are (out of 100):
- Taylor Swift, 100
- Adele, 92
- Beyoncé, 91
- Elton John, 90
- Rihanna, 90
- Eminem, 89
- Shakira, 88
- Ariana Grande, 88
- Lady Gaga, 88
- Dolly Parton, 87
In addition to the indicator announcement, Luminate has revealed a new agreement through which it will provide high-level information and advice to Sony Audio. According to a press release, Luminate is “charged with aligning deeper cultural connections between [Sony] brand with relevant audiences across all forms of entertainment.”
“Being at the heart of all things entertainment and data, Luminate is uniquely positioned to view and analyze information that is invaluable for identifying cultural trends,” he said. Rob JonasCEO of Luminate, in a statement. “Beyond measurement, a job we take very seriously when it comes to verifying the final data for Billboard's weekly charts and the new Streaming Original Charts with Variety, we are a company that can extract information across all areas of entertainment and fan loyalty. Our goal with this new tool is to provide artists, brands, labels, talent agents and others with intelligence that will enable them to make more informed business decisions.”
Added Jordy Freedhead of brand, business development and strategy, personal entertainment business at Sony Corporation of America: “As an audio brand focused heavily on music, entertainment and culture, verifiable proprietary data has never been more important given the current speed of trends . Luminate is a proven leader in leveraging data and insights to demonstrate tangible customer behavior across music, film and television. We are incredibly excited to partner with the 'Day-One' brand Luminate, equipping us with invaluable tools to strengthen our cultural compass and evaluate our fandom-related investments.”
You can learn more about the Luminate Index here.
