In a multi-partner agreement, Irving AzoffIconic Artists Group and LL Cool J's Rock The Bells have formed an alliance with producer and founder of the Wu-Tang Clan, RZA. Goal: to further expand and establish the music, brand, philosophy and lifestyle of the legendary and influential hip-hop collective.
“As we evolve from 'Legendary Status' to 'Iconic Status,' it is very fitting and gratifying to join the team at Iconic Artists Group and Rock The Bells,” RZA (real name: Robert Fitzgerald Diggs) said in a statement announcing the alliance. “This partnership will help us continue to expand and extend the legacy of the Wu-Tang Clan.”
In addition to Wu-Tang Clan's extensive catalog — which includes multi-platinum albums Enter Wu-Tang (36 Chambers), Wu-Tang forever and The W — the business alliance will include film, television, merchandise and brand partnerships, such as a recently teased collaboration with Nike. Iconic Artists Group and Rock The Bells are also partnering with RZA to unite the Wu-Tang Clan's global communities through a unique online portal.
Susan Jenko, co-chairman of The Azoff Company, said in a statement, “Wu-Tang Clan's influence on hip-hop — and the way the world views hip-hop — is undeniable. Working with RZA and Iconic is committed to ensuring that the importance of WTC's music and their message is celebrated now and for generations to come.”
“The Wu-Tang Clan brand and music have been cornerstones of hip-hop culture,” said LL Cool J. “Our partnership with Iconic Artists Group will allow us to leverage the multi-faceted platform of Rock The Bells — which includes radio, e-commerce, licensing, content and live events—to unite and engage fans with this iconic brand. Together, we will ensure that Wu-Tang Clan's legacy and timeless hip-hop remain powerful forces for generations to come.”
Prior to its official announcement, the collaboration has yielded several previous Wu-Tang Clan expansion projects. The first “Wu-Tang x MLB Night” was held at Oracle Park in San Francisco when the New York Yankees played against the Giants on June 1st. Wu-Tang Clan Day was declared last year (November 9) by the Mayor of New York Eric Adams to celebrate 30 years since the release of the group's groundbreaking debut album Enter Wu-Tang (36 Chambers). To further mark the occasion, the Empire State Building was lit up in the group's colors: black and yellow.
RZA also hosts #WuWednesdays on LL Cool J's SiriusXM channel 43. The weekly show, which launched last November, features new and classic tracks from the Wu-Tang Clan members, as well as exclusive DJ mixes and interviews.
Last December, the band announced their first Las Vegas residency, “Wu-Tang Clan: The Saga Continues…” After four sold-out shows in February and March of this year, the band will return to the Theater at Virgin Hotels Las Vegas for two more shows this fall: September 27th and 28th. Click here for ticket information.
“Wu-Tang Clan is much more than a musical group. it's a cultural phenomenon,” he said Jimmy Edwards, president of Iconic. “We look forward to bringing our unique strengths together to create something truly unparalleled.”
