Former BMG executives Dominique Casimir, Maximilian Kolb and Justus Haerder have formed a new rights company, umn — pronounced “human” — to be based in Berlin.
The new label today announced an upcoming project from the German pop star Max Gissingerwhose new album Menschen Releases September 13th. But the company will operate in a few areas.
“The starting point is on the record side, but what we're going to build is a very artist-centric service concept,” Casimir said. Bulletin board. Presumably the company will also involve music publishing in some way.
In recent weeks, the umn label posted job openings on LinkedIn and sparked some debate in Berlin's music industry about exactly what it would focus on. During this year, under a new CEO Thomas CosfeldBMG has lost several top executives amid a reorganization that will return the company to its core business of acquiring and managing recording and publishing rights. Casimir was BMG's head of content, Kolb was the company's executive vice president of repertoire and marketing for continental Europe, and Haerder was one of the financial negotiators.
“Menschen it's the beginning of a new cycle in my career and I need a label capable of doing it justice,” Giesinger said in the release. “umn is a breath of fresh air and I'm glad to be working with them.”
“As umn Entertainment makes its foray into the music world, we couldn't be more proud to begin our journey by joining forces with Max Giesinger and his team,” the company said in a press release. The last line of the announcement: “Further signings to be announced soon.”
