It was an emotional Billboard Latin Power Players event, with the year's top executive George Prajin and his star artist, Peso Pluma, delivering heartfelt messages about resilience, friendship and faith against all odds.
“I love you like a father George,” said Peso Pluma, who surprised Prajin at the Power Player celebration at Casadonna in Miami to present him with his award.
“The talent and the sacrifice we put in is one thing, and all the doors you opened for us, and everything you did to give us the opportunity to show ourselves great in front of other representatives of music and music. the industry, they were very important not only to me and to you as a person, but to an entire country, an entire generation,” he said.
Prajin, a Latin music veteran who started his career working at his father's distribution company in Los Angeles and now not only manages Peso Pluma but is also a partner in his Double P Records as well as head of Prajin Parlay, was visibly moved. when he got his award.
“I've achieved dreams I never thought I'd achieve,” he said. “And I stand today because of you,” he added, pointing to the Peso Pluma. “And I share this award with you. We do this together. Regional Mexican has always been one of the most profitable species, but it is often overlooked. And I'm very proud to receive this award on behalf of the genre.”
Prajin went on to thank many people including his roster of artists (including Tito Double P and Jasiel), his staff (including journalist Elina Adut) and other music industry executives and companies including Jimmy Humilde, Richard Bull , Jason Pascal of The Orchard and Del Records, who released the early hit 'Ella Baila Sola' with Eslabón Armado.
While Prajin was the centerpiece of the celebration, the evening also honored, for the first time, the major label and edition winners of the 2024 Billboard Latin Music Awards. Sony Music Latin president Alex Gallardo won the award for its top Latin album label of the year, where Shakira, Marc Anthony and Manuel Turizo live among many others. The label also wins Latin airplay label of the year. Tropical label airplay and album of the year. Latin pop airplay label of the year. local Mexican album label of the year and Latin rhythm label airplay of the year.
Hot Latin Song Label of the Year went to Interscope Capitol Labels Group, with hits from Xavi, Ivan Cornejo and Karol G, and Nir Seroussi and his colleagues José Cedeño and Manny Prado took it.
Publishing Corporation of the Year went to Sony Music Publishing, home of Keityn, Shakira and Edgar Barrera, and was received by CEO Jorge Mejía.
In addition, the Choice Award went to Rebeca León of Lionfish Entertainment and RImas Entertainment was honored with a special 10-year award accepted by Founder and CEO Noah Assad along with Co-Founder Junior Carabaño and Raymond Contreras, Head of Rimas Management. Habibi and Rimas Entertainment CEO Jorge Bracero.
