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Makeup and matchmaking: Tinder and elf Cosmetics have debuted a spicy collaboration to help singles 'deal with the first date'.
Released on Tuesday (September 10), the elf x Tinder “Put Your elf Out There” Vault Collection features lip oils and lip liners, in addition to three exclusive products: All Slick, No Ick Face Primer and Set-uation Setting Mist packaged in a Flame Changer makeup bag.
The set's Tinder Box Lip Trio includes fiery and icy lip oils, including Spice Things Up, a sheer oil with a hint of red that has a warm feel, and Keep Your Cool, a glossy lip oil with a cool feel. A red liner, dubbed Red-Y for Anything, also comes in the set.
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elf x Tinder Put Your Elf Out There Vault Collection
“Confidence is key when sparking new connections. Your bravest, funniest, most charming self shines through when you look and feel your best,” said Melissa Hobley, director of marketing at Tinder. “The majority of Tinder users are 18-30 years old, so partnering with their favorite beauty brand was a no-brainer. Almost half (46 percent) of singles surveyed say they notice when their date has spent time on their appearance. So, together with elf, we're proud to empower more singles to embrace all the pre-date butterflies, optimism, and even a little bit of the nerves, so they can face the first date with the confidence born of boldness. self-expression.”
“elf and Tinder are kindred spirits, united in our commitment to self-expression and empowerment. Together, we are creating a constellation that further fuels the trust of our community,” said Kory Marchisotto, Chief Marketing Officer, elf Beauty. “Finding a like-minded partner like Tinder is a non-negotiable in our partnerships. We draw inspiration directly from the pulse of our communities and translate it into bold action. Knowing that 80 percent of singles in the study said that their grooming routine affects their confidence on a first date, we created products to help them feel like their most powerful selves.”
The elf x Tinder collab is available exclusively at elfcosmetics.com while supplies last. Beauty lovers can purchase other products from the brand, known for affordable makeup and skin care products, at retailers such as Target, Amazon, Walmart and Ulta Beauty.
