The DMX estate has a new partner. The family of the late rapper has selected Artist Legacy Group (ALG) as the exclusive and global representative of the estate, according to an announcement today by ALG's CEO. Ashley Austin.
“A force of nature. That's how I would describe DMX,” Austin said of the artist, born Earl Simmons, who died in 2021 at age 50. “Rapper, poet, actor, preacher—the man's talent was truly limitless. It is an honor to work alongside Desiree and Sasha as we maximize the estate's potential. Together, we will ensure that his message and his music live on.”
The co-managers of the estate, DMX's fiancee Desiree Lindstrom and daughter Sasha Simmonsare confident that ALG can continue MC's tough legacy.
“Earl was devoted to his fans. He was grateful that they stuck by him and walked with him through his ups and downs,” explained Lindstrom. “Sasha and I are confident that ALG is the right team to work with to honor Earl's music and legacy. For my son and all of Earl's children and fans, we will keep Earl's spirit alive.”
Sasha Simmons added, “My father, the Earl, was more than just an icon. she was my inspiration and guiding light. His music touched countless lives and his legacy will forever echo in our hearts. With ALG by our side, Desiree and I are committed to preserving his spirit, ensuring that his art continues to inspire generations to come.”
With his signature growl and underdog story, DMX has left his mark on hip-hop over the years with six Top 10s on Rap Airplay, including “What You Want” and “Ruff Ryders' Anthem,” as well as the No. 1 “Party Up” He recently made his Mainstream Rock Airplay debut with a featured role on Five Finger Death Punch's “This Is the Way,” a cross between DMX's “The Way It's Gonna Be” and FFDP's “Judgment Day”.
The family and Artist Legacy Group are working on “innovative projects” for fans, industry insiders and music lovers around the world, according to a press release. ALG is a renowned entertainment and heritage management company that provides comprehensive services for estates, including intellectual property management, brand partnerships, multimedia projects and more. Some of the other acts on their roster include Sam Cook, The Blues Brothers, Iggy Pop, Bootsy Collins, John Belushi and Dean Martin.
