CTS Eventim has completed the acquisition of Vivendi's festival and ticketing company See Tickets for 300 million euros ($327 million), Vivendi announced on Thursday (June 6). The German concert promoter and ticketing company had exercised a put option to acquire the business from Vivendi on April 2.
The acquisition includes festivals such as Junction 2 in the UK and Garorock in France. Vivendi's theater business, See Tickets France and Brive Festival in France, were not included in the deal.
The two acquired businesses had €137m ($148m) in revenue in 2023. See Tickets, which counts Glastonbury Festival and Tomorrowland as clients, had €105m ($114m) in revenue and EBITDA (EBITDA) 26 million euros ($28 million). The festival business had revenues of 32 million euros ($35 million).
The acquisition will give a big boost to CTS Eventim's existing ticket sales. In 2023, Vivendi's ticketing business sold 44 million tickets in Belgium, Denmark, Germany, the Netherlands, Portugal, Spain, Switzerland, the United States and its biggest market, the United Kingdom. That was about half of CTS Eventim's 2023 ticket volume of 82.9 million tickets, according to the company's 2023 annual report.
“The acquisition supports our internationalization strategy and will also benefit artists and their managers as we will be able to offer even more seamless services on a global scale,” said CTS Eventim CEO. Klaus-Peter Schulenberg in a statement announcing the acquisition in April.
CTS Eventim's ticketing business had revenue of 717.3 million euros ($776 million) in 2023, up 32% from the previous year, with EBITDA of 382.4 million euros ($414 million), up 47%. Its concert promotion business had revenue of €1.67 billion ($1.8 billion) and EBITDA of €111.6 million ($121 million).
