Guitar maker Gibson has issued a cease and desist against the branding company behind a line of guitars endorsed by President-elect Donald Trump, claiming the design infringes on the company's trademarks. Bulletin board has confirmed.
The cease and desist suit against 16 Creative alleges that the guitar line infringes on its trademark for the “iconic Les Paul body shape,” a Gibson spokesman says. Bulletin board. Trump is not specifically targeted by the order.
Guitar world was the first to report the news.
The “Trump Guitars” — emblazoned with a bald eagle, an American flag, Trump's campaign slogan “Make America Great Again” and the number “45” in reference to Trump's first term — were unveiled by Trump on Wednesday (November 20) via a post on the Truth Social platform. The line boasts acoustic and electric versions in various colors for $1,250 and $1,500, respectively, while other models, including Trump's signature, cost between $10,250 and $11,500. According to the website, a total of 1,275 guitars were made, with several body styles already sold out.
Trump's exact involvement in the guitar line, listed for sale on the website GetTrumpGuitars.com, is unclear. The site simply notes that the guitars are the only ones “officially endorsed by President Donald J. Trump.” It also states that all guitars are custom designed and developed by a veteran owned company with the help of a master luthier. He adds that the guitars were “built by multiple providers and include parts/features that are both domestic and international.”
Neither 16 Creative nor a Trump campaign representative immediately responded Bulletin boardrequests for comment.