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When it comes to celebrity-loved makeup products, Ilia Beauty has quickly garnered a following in Hollywood with celebrities such as Kacey Musgraves and Joni Mitchell previously spotted flaunting the brand's best-selling mascara. They're not the only ones, however, Vanessa Hudgens has been wearing the top tinted skin serum SPF while Megan Fox has been spotted wearing the brand's viral Multi-Stick — among other things.
Fans of the clean beauty brand are in for a treat as for a limited time, Ilia is hosting their once-a-year site-wide sale. Everything, including celebrity favorites and viral TikTok items, is 20% off, meaning you can finally replace your mascara and lipstick without paying full price. And, to sweeten the deal, some select beauty products are on sale for 40% off for even more savings. No promo code required — all you need to do is add everything to your cart and the savings will be automatically calculated at checkout.
If you need some inspiration, TikToker Awuio Matiop has racked up around 2.3 million views on a video showing off the results of the Complexion Stick with a commenter praising how “the foundation blends so nicely” and how the formula is “so smooth” .
Since this sale only happens once a year, you don't want to wait too long before adding the pieces you're looking for to your cart.
To make things easier, ShopBillboard rounded up some of Ilia's famous and viral products to buy online now below before the sale ends.
Ilia Liquid Powder Eye Tint
For under $20 you can add a pop of color to your lids with this liquid eyeshadow. It comes with an applicator to make sweeping the shadow across your eyes practically seamless — and since it's buildable, you can layer the color with other shades or wear it alone.
Ilia Limitless Lash Mascara
Musgraves and Mitchell were seen showing off Ilia's mascara during the 2024 Grammys, and the lash has garnered more than 6,700 reviews on the brand's website. It's formulated with organic shea butter to help nourish and condition your lashes — and it's meant to wash off easily without the need for scrubbing.
Skin Rewind Complexion Stick
Ilia's favorite TikTok beauty product is the Complexion Stick, which doubles as a foundation and uses a “buttery” smooth application that practically melts into your skin. The buildable formula appears to provide moderate coverage while reducing the appearance of pores and redness and leaving behind a more matte-smooth finish.
Ilia Lip Sketch Hydrating Crayon
Complete your lip look with Ilia's newest lip liner — and 20% off. There are 12 shades to choose from to boost your skin's barrier while leaving behind a matte-smooth finish.
Ilia Super Serum Skin Tint SPF 40
For a triple-action beauty product, this skin tint will provide lightweight coverage, hydration and SPF 40. Celebs including Hudgens have used the product and enjoyed its benefits, which include a dewy finish. It's also non-comedogenic, gluten-free, fragrance-free and silicone-free, making it friendly to sensitive skin.
Ilia Balmy Tint Hydrating Lip Balm
Combining hydration with soft color is Ilia lip balm, which is currently 40% off in the shade “Hold Me” which is a peachy-pink look. The formula includes sea succulent, rosehip oil and shea butter for natural hydration and plump lips.
Polystiki Ilia
Bring a hint of color to your cheeks, eyes and mouth without having to use more than one product. Ilia's Multi-Stick aims to be a multi-purpose makeup product that's compact enough to fit in your bag. You can choose from 12 shades to mix and match whether you want something nude or bold.
Ilia The Base Face Milk
One of the brand's newest products is Base Face Milk Moisturizer, which provides a lightweight feel and application, while pear flower extract helps support skin renewal for a brighter complexion. Other notable ingredients include hyaluronic acid to lock in moisture and improve skin firmness.
For more product recommendations, take a look ShopBillboardA collection of the best powder foundation, makeup tools for beginners and celebrity fragrances.
