Cardi B wonders why men are misusing Duck Plump lip gloss in NYX Cosmetics' hilarious 2024 Super Bowl ad.
Cardi B Stars in Hilarious NYX Cosmetics 2024 Super Bowl Commercial
On Saturday (February 10), NYX Cosmetics released the uncut version of its 2024 Super Bowl ad on its YouTube channel. In the ad, titled “Lips Only,” pitchwoman Cardi B takes center stage to introduce Duck Plump , a full-on lip gloss from the beauty brand.
The commercial, which you can watch below, begins with Cardi dancing and crooning alongside several duck-billed backup dancers and giant phallic-shaped props. “Be bigger. So big. Plumper. Feel the power that fills up,” the Bronx rapper says of applying lip gloss.
The video ends with a fake breaking news report about injured men who believed Duck Plump lip gloss could be used to enhance their private parts. For the record, it only works on the lips.
“Where did they put it, why?” Cardi B Questions.
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Ice Spice Stars in Starry Soda 2024 Super Bowl Commercial
On February 2, Starry premiered the 2024 Super Bowl ad with fellow Bronx villain Ice Spice. The video stars Ice surrounded by two animated mascots—a lemon and a lime—who enjoy themselves at a popping club. Unexpectedly, her ex-boyfriend interrupts their fun by approaching them.
“I just needed something cooler, crunchier and more starry,” Ice tells him in the promo below.
The guy then expresses his love for Ice Spice before his head explodes in a fizzy geyser.
The ad will make its official debut during the Super Bowl, also marking Ice Spice's first beverage brand alliance.
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Watch Cardi B question why men misuse Duck Plump lip gloss in NYX Cosmetics' Super Bowl ad below.