In an effort to further develop its operation and expand its international footprint, Bresh – the brand behind the Fiesta Bresh parties – has partnered with New York-based investment firm Carroll Street Capital.
The two companies will launch Bresh Global, an international multimedia and branded live events platform. Carroll Street will provide an injection of cash as well as strategic access and support to continue to grow the Bresh brand, whose global presence has multiplied over the past two years. Terms of the deal were not disclosed.
Bres' leadership will remain in place, with Thomas Alland as CEO, Alejandro “Bröder” Saporiti as artistic director and founder James James participate in all businesses.
Eduardo Garcia Fernandezco-founder and managing partner of Carroll Street Capital will now also be chairman of Bresh global.
Bresh Global will be headquartered in Miami, with additional offices in Los Angeles. The company currently has offices in Buenos Aires and Madrid.
“Our mission at Bresh Global is to create human connections through entertainment and collaborative experiences,” said Jaime James in a press release. “In a world increasingly dominated by digital interactions, live events have the unique power to bring people together and transcend cultures. With this expansion, we aim to bring moments of joy to new audiences on a global scale.”
“We are excited for the opportunity to take Bresh to new heights,” added Eduardo García Fernández. “This partnership brings additional resources to Bresh to accelerate its growth and introduce new industries and formats globally.”
Bresh, whose tagline is “The most beautiful party in the world”, is an entertainment company known for its parties targeting Gen Z around the world, based on the concept of exclusivity, not exclusivity. Bresh tickets are extremely affordable—in Miami, the cheapest ticket is $25—and there's no doorman to deny entry based on gender or appearance. Instead of hiring famous DJs for his parties, all Fiesta Bresh DJs are Bresh trained. Perhaps because of its exclusive DNA, the parties have become magnets for Latin celebrities, including Lionel Messi, Emilia and Tini, Rauw Alejandro and Bizarrap, who have all appeared at Bresh's parties.
Bresh, which started hosting parties in Argentina, has expanded to more than 20 countries and now pulls together around 500 events a year, including in the US and Spain.
Sources say Bresh and Carroll have been in talks for the past two years and share a vision that “happiness and connections are essential, no matter who you are or where you live.”
