Leila Cobo, Advertising signThe company's head of Latin/Español content will be honored on Thursday (June 20) with the Ícono Máximo award at the Ícono & Ícono Influencer Awards in Medellín, Colombia.
Cobo will receive the award in recognition of her “outstanding contribution to the Latin music industry, her achievements and impeccable career,” according to a press release. He will also participate in the music conference held the day before the awards.
“As a Colombian, receiving an award in Colombia, from the Colombian music industry, is emotional but also carries a lot of professional weight,” Cobo said in a statement. “I am proud to have dedicated my career to shining a light on Latin music, and the fact that the Premios Ícono recognizes this is very exciting and fills me with joy. I really feel like the best is yet to come!”
Born in Cali, Colombia, Cobo holds degrees in journalism from the Universidad Javeriana de Bogotá and in piano performance from the Manhattan School of Music. He also has a master's degree in communication from the Annenberg School at the University of Southern California.
With an extensive media career in the United States and beyond, he is considered an expert on Latin music around the world. Author of novels, biographies and music books such as Decoding “Despacito”: An Oral History of Latin Musicher job at Advertising sign has been instrumental in enhancing the presence and representation of Latin music across all platforms.
He is also a renowned public speaker and, as head of content, programs Advertising signLatin Music Conference, an annual event in Miami of great importance to the industry. Her long list of interviewees includes superstars such as Shakira, Bad Bunny, Daddy Yankee, Karol G, Pitbull, Ricky Martin, Marc Anthony, Juanes, Maná and Jenni Rivera, among many others.
