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SirDavis is expanding to retail ahead of its September 4 launch. Last week, Beyoncé unveiled her whiskey brand named after her great-grandfather, Davis Houge.
The award-winning whisky, a collaboration between Beyoncé and Moët Hennessy, offers notes of tangy Seville oranges with soft “sunburnt raisins” and “cheesy spices” of cloves, cinnamon and ginger along with notes of Demerara sugar and caramel. The bottle boasts a unique design that pays homage to Queen Bey's Texas roots, while the spelling of “whisky” is a nod to the Scottish and Japanese stylizations of the word.
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Beyoncé's mother, Tina Knowles, celebrated the release with an Instagram post explaining the singer's spiritual roots. Based in Bey's hometown of Houston, SirDavis is the first Moët Hennessy spirits brand to be fully developed in the US.
“It's been in the works for years,” he explained. “I'm not much of a drinker, but this whiskey is the smoothest, most delicious whiskey I've ever tasted! Beyoncé comes from a line of whiskey drinkers and whiskey makers!!! Her great grandfather was a moonlight man. She insisted that everyone addressed him as sir … yes, Davis Hodge was her father's grandfather.'
According to the description, SirDavis offers a “rich & buttery caramel” flavor combined with spice, citrus top notes, hints of honey and a “long finish reminiscent of plump sultanas and ripe cherries.”
Beyoncé collaborated with top distillers to create the drink, which has won several accolades, including Best in Class at the 2023 Spirits International Prestige Awards. SirDavis also earned high marks from the 2023 Ultimate Spirits Challenge and the 2023 New York International Spirits Competition.
“I've always been drawn to the power and confidence I feel when drinking quality whiskey, and I wanted to invite more people to experience that feeling,” Beyoncé said in a statement last week. “When I discovered that my great-grandfather was a moon man, I felt that my love of whiskey was doomed. SirDavis is a way for me to pay tribute to him, uniting us through a new shared heritage. In partnership with Moët Hennessy, we've created a delicious American whiskey that respects tradition but also enables people to experience something new and unique in the category. You can taste it better than I could ever tell you—you're welcome, SirDavis.'
SirDavis is available for pre-order at ReserveBar and SirDavis.com and will be released on September 4th.
The spirits brand will be available in retail stores in the US, London, Paris and Tokyo and at select airports including Los Angeles International Airport, San Francisco International Airport and John F. Kennedy Airport.
Pre-order below.
ReserveBar
