“Levii's Jeans”, the duet of Beyoncé and Post Malone Cowboy Carterhas the Levi's brand joining the BeyHive this weekend.
“Ooh be Levi's jeans now,” the denim company posted — complete with jeans and cowboy hat emoji — on Instagram and TikTok on Friday (March 29). The caption was made on a post that featured mostly photos of the back of various Levi's jean styles inspired by the song's content.
Levi's even changed its Instagram profile logo and display name to “Levii's” in tribute to the playful Cowboy Carter duet.
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“FKA Levi's,” the brand wrote in an updated account bio, complete with a bee emoji — referring to Beyoncé's fan base.
The two artists smoothly share vocal duties on the flirty, radio-ready song.
“You call me a little thing/ And I like to turn it on/ Boy, I'll let you be my Levi's/ So you can hug it a– all day,” Beyoncé sings during a chorus, Posted by Malone which he takes to “Come here, hot little one/ Take a picture, bring it/ Oh girl, I wish I was your Levi's/ The way you take my phone out/ I love you to the bone.”
Other Beyoncé features Cowboy Carter include Miley Cyrus, Dolly Parton, Willie Nelson and more.
Next, music fans will hear Post Malone on a track with Taylor Swift — “Fortnight,” the opener of Swift's upcoming Department of Tormented Poets album, which will be released on April 19.
Post also teamed up in the studio with Noah Kahan for an updated version of Kahan's “Dial Drunk” released over the summer, with Kahan describing their session as “exactly what I wanted a Post Malone experience to be. He was sitting crosslegged and drank Bud Lights [and] smoking cigarettes”.
I hear Cowboy CarterThe 'Levii's Jeans' collaboration between Beyoncé and Post Malone below.
