The microphone is the backbone of hip-hop. As the 2024 presidential election approaches, BET is launching its Turn My Mic All The Way Up campaign, leading up to the highly anticipated 2024 BET Hip Hop Awards on October 15th. Turn My Mic All The Way Up emphasizes the importance of never losing sight of the message delivered.
The 2024 BET Hip Hop Awards have always been where hip-hop culture shines — from the red carpet to the stage. Now the spotlight is on the people behind the microphone with something to say. This time, though, it's not just the rappers. Microphone, camera and action amplify the voices of actors, financial figures and more in the true spirit of hip-hop. From voting to spirituality to financial literacy, Turn My Mic All The Way Up covers it all.
Rappers Jadakiss and Rapsody bring their elite lyrical skills to the studio as they lead The Real Housewives of Atlanta star Porsha Williams, former NFL player Ochocinco, actress Crystal Hayslett, known for her role as Fatima Wilson on the BET comedy-drama series; Sista and its spin-off, Zatimaactor Devale Ellis, who plays Zac Taylor; Sista and Zatimaand financial figure Wallstreet Trapper, among others, to spit their best bars when they get on the mic. While they are a far cry from traditional MCs, they each come with a message. “Rooting for Everybody Black”, “Kamala for '24” and “I gotta change the world because my children will live free” and many more.
Hip-hop has always championed the power of speaking up, and the Turn My Mic All The Way Up campaign allows these movers and shakers to be heard openly. Their message becomes even more powerful when the microphone is turned in their direction.
Don't miss what hip-hop has to say at the 2024 BET Hip Hop Awards, hosted by Fat Joe. Check out the Turn My Mic All The Way Up campaign during the 2024 BET Hip Hop Awards airing October 15, 8:00 PM ET/PT on BET, BET HER, VH1 and MTV2.
Watch the Turn My Mic All The Way Up campaign
This editorial ad is presented by BET.
