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Beauty lovers, it's time to celebrate one of your favorite makeup essentials: mascara. National Lash Day takes place on Monday (February 19), but before you take a look at this lesser-known holiday, it's actually packed with a mix of beauty deals you can take advantage of.
From the viral TikTok Essence Mascara to name brands like Fenty Beauty and Smashbox, a plethora of the best mascaras on the market will be slashed in price. Say goodbye to that one tube of mascara you've been using for the past six months and treat yourself (and your lashes) to a fresh tube that will not only lift, curl and define your lashes, but save money.
It's not just drugstore mascaras on sale. you can expect big name brands to join the party with deals on everything from single tubes to bundles. No matter what type of mascara you're looking for — no formula comes back on National Lash Day, which means whatever your makeup goals are, you can count on a mascara there to help you achieve it.
Need help finding the best mascara deals? Billboard Markets did a little digging and found five of the most impressive offers that you can take advantage of to help you complete your everyday and more glam looks.
Keep reading to shop the best mascara deals below.
The best deals on mascara
Smashbox
Christian Cowan Lash Silhouette Mascara + Gel Liner Set
Treat your eyes to the ultimate beauty treatment with the Smashbox mascara and gel set at 65% off. You'll receive a full-sized tube of the brand's Christian Cowan mascara that uses a buildable formula that's waterproof and aims to lift lashes for up to 12 hours. The set also includes a gel liner that seems to glide seamlessly onto your lids for a more complete look.
Amazon
L'Oreal Paris Makeup Mascara Voluminous Original Volume Building Mascara,
Take advantage of 45% off L'Oreal Volumizing Mascara, which is an Amazon Choice overall pick and has garnered over 73,000 five-star reviews from verified buyers. As well as helping to build lashes and add volume, some buyers claimed it's gentle on sensitive eyes and contact wearers saying it's a “nice sheer formula with no flaking or eye irritation”.
Benefit Cosmetics
Benefit They're Real! Magnet Extreme Lengthening Mascara
Don't be surprised when you find yourself they are attracted half off Benefit's They're Real deal! Magnet Extreme Lengthening Mascara. It's less than $20 and uses a magnetic force to pull lashes in, resulting in a lifted and long look for up to 36 hours.
Sephora
Fenty Beauty Full Frontal Volume, Lift & Curl Mascara
Fenty Beauty tempts you with the popular Volume, Lift & Curl Mascara with a 30% discount. The cruelty-free, gluten-free formula sits on a flat brush that will help separate and curl lashes so they look almost fake-long. Plus, did we mention that over 3,500 people have rated it?
Amazon
Maybelline Lash Sensational Sky High Washable Mascara
Another drugstore pick is Maybelline's Lash Sensational Sky High Mascara, which is So popular that more than 30,000 Amazon shoppers bought it last month, according to the retailer. It retails for less than $10 and has earned over 64,000 verified five-star reviews with one buyer praising how it “doubled the length of my lashes without looking clumpy or dry and still looks natural.”
You can also save an extra 15% off if you use Amazon Register & Save (applies to first-time purchases only).
For more product recommendations, check out our roundups of the best refillable lipsticks, TikTok beauty masks, and online makeup tutorials.
